Mike Capuzzi: Creative Marketing with a Book
In this episode, Steve Fretzin and Mike Capuzzi discuss: Writing a quality book to stand out from the crowd. Why you should write a shook. Self-publishing versus working with a publisher versus a hybrid approach. Getting the buzz of the book out. Key Takeaways: Most people have not written a book. It is a way...
Mathew Kerbis: Becoming The Most Affordable Attorney in America
In this episode, Steve Fretzin and Mathew Kerbis discuss: Time management efficiently and effectively with technology. Utilizing a client portal. Meeting your clients where they are and going where the market is. Offering more affordable, transparent pricing. Key Takeaways: Put it on your calendar. If you can stick to your calendar, building the habits becomes...
Chris Dreyer: Niching Up and Being Known for Something
In this episode, Steve Fretzin and Chris Dreyer discuss: Moving out of a scarcity mindset. Why niching will open up opportunities for you. Being perceived as an expert and increasing conversions. Finding a niche in your passion. Key Takeaways: Have broader experiences and then find your niche. Finding your niche will make your business development...
Chris Engelman: A Look at the Financials for Lawyers
In this episode, Steve Fretzin and Chris Engelman discuss: Understanding what your client is looking to do and what their challenges are. Common mistakes lawyers make with their finances. Similarities between wealth management advisors and lawyers. Be proactive in building your client relationships. Key Takeaways: Take a step back and think. Newspapers are in the...
James Grant: Mistakes to Avoid in Building Your Law Firm
In this episode, Steve Fretzin and James Grant discuss: Hiring a business coach early in your law firm. Missteps along the journey to having a successful law firm. Why you need to understand your numbers. Time blocking, not multitasking. Key Takeaways: Coaches may be expensive, but if you are getting a 10x return or more...
